Job description

SEO analyst is responsible for ensuring that a business online content can be found and viewed by potential and current customers. This analyst is part of a marketing team and is an important part in the planning of the business marketing campaign.

Responsibilities

• Manage SEO and Social campaigns on a daily basis

• Increase webpage and social media asset optimizations

• Utilize Excel spreadsheet to compile reports

• Gather data from multiple platforms, including Google Analytics, Adobe Analytics, and Web trends; Google Search Console.

• Research keyword recommendations relying on a variety of factors and tools like Keywords planner.

• Manage all of the activities and processes required to competently run SEO Social media campaigns

• Responsible for generating client facing reports, studies, and presentations

• Provide current knowledge/training in the field of SEO and Social Media to internal teams and clients

• Collaborate with the Head of SEO to plan search campaigns and deliver excellent SEO service to clients

• Be up-to-date with industry trends and applicable technologies, as well as developments in SEO, social media, and analytics; online marketing, e-commerce, and online consumer behavior.

Technical Competency

• Strong knowledge of SEO tools.

• Functional knowledge of HTML coding and tags.

• Understanding of search engine workings.

• Web hosting skills to track the website s uptime and downtime.

• Knowledge of Google Analytics, SEM, and Content Marketing Strategies.

• Ability to analyze optimization needs of webpages.

• Understanding of WordPress and MS-office.

Knowledge

• HTML and JavaScript experience.

• Proficiency in CMS (Content Management Systems).

• Experience with Google Analytics.

• Proficiency in using keyword research tools.

• Knowledge of Web administration.

• Hands-on experience in SEO and SEM (Search Engine Marketing).