Job description

About the organization:

VMax is a holistic Wellness platform that strives to encourage and inspire people to adopt a healthy lifestyle. We have an enthusiastic and knowledgeable team that provides bespoke fitness and nutrition plans tailored to individual requirements. Our goal is to transform the lives of at least 1 million people (about the population of Delaware) and eradicate most of the lifestyle diseases caused by obesity, which include diabetes, heart diseases, thyroid, high blood pressure, depression, PCOS, and some types of cancer. Visit our website, https://vmax.fit/ to learn more about us.

Job Summary:

We are seeking a tech-savvy and creative Digital Marketing Executive to join our team in Coimbatore. This is a full-time onsite role, and the ideal candidate will be responsible for planning, executing, and optimizing online marketing strategies across various digital platforms. They should be well-versed in the latest digital marketing concepts and passionate about driving measurable growth for the organization.

Roles and responsibilities:

Plan and execute all digital marketing activities, including SEO/SEM, email, social media, and display advertising campaigns.

Develop and manage content strategy to engage and convert target audiences across platforms.

Utilize marketing automation tools and manage email & WhatsApp marketing campaigns.

Conduct competitor analysis to identify growth opportunities.

Collaborate with cross-functional teams (content creators, graphic designers, fitness trainers) to create compelling online experiences.

Manage paid advertising campaigns on platforms such as WhatsApp, Google Ads, Facebook, Instagram, and YouTube.

Conduct keyword research and optimize content to improve organic search rankings and drive website traffic.

Manage company social media accounts, creating trendsetting, innovative content that aligns with our brand voice and identity.

Qualification and experience:

Bachelor s / masters degree in marketing, or a related field.

1-3 years of experience as a Digital Marketing Executive or similar role, preferably within the wellness, fitness, or health industries.

A passion for health, wellness, and fitness is a plus.

Strong knowledge of digital marketing tools such as Google Analytics, SEMrush, Mailchimp, Hootsuite, etc.

Hands-on experience in managing emailer tool and WhatsApp tool

Ability to analyze data and metrics to drive decision-making and optimize campaigns.

Familiarity with marketing automation and email marketing best practices.

Strong verbal and written communication skills.

Ability to multitask and work in a fast-paced environment.